At 30, we stand renewed and ready for the future.

Dear Valued Customers and Partners of BDDANCE x UDANCE,

This year marks the 30th anniversary of the BDDANCE brand. Thirty years ago, we started our journey in Wuhan, and today we have grown into a significant player in the global DanceSport industry. This past March, BDDANCE x UDANCE served as the title partner of the 2026 WDSF DanceSport Festival in Blackpool, bringing together 1，400 athletes from 52 countries at the historic Winter Gardens. It has been an honor — and a powerful motivation for us to keep moving forward.

On this milestone occasion, we are pleased to announce that BD-BLUEDANCER GROUP has completed a new round of organizational restructuring. This is a strategic shift from “management-driven” to “strategy-driven” operations, enabling BDDANCE x UDANCE to step onto a bigger stage with greater professionalism, efficiency, and international presence.

The core management team of this organizational upgrade includes：

• Ms. Zhang Pei – Chairwoman of BD-BLUEDANCER GROUP, providing strategic direction and top-level decision-making for the group.

• Mr. Li Meng – Vice President of BD-BLUEDANCER GROUP and General Manager of BDDANCE Brand, overseeing the overall operations of BDDANCE.

• Ms. Liu Liu – Vice President of BD-BLUEDANCER GROUP and General Manager of UDANCE Brand, leading the development of UDANCE dancewear.

We are accelerating our globalization efforts while deepening our local roots — strengthening China's position as our core R&D and manufacturing hub. On the product front, we continue to invest in innovation and quality enhancement, ensuring every dancer enjoys a superior equipment experience.

At 30, we stand renewed and ready for the future. We sincerely thank you for your trust and companionship along the way. Moving forward, we remain committed to delivering better products and services, and to walking this journey together with you.

We look forward to the next 30 years — and beyond.