Privacy policy

Last Updated: September 12, 2025

BD Dance Official Store operates this store and website, including all relevant information, content, features, tools, products, and services, with the aim of providing you (i.e. customers) with a carefully planned shopping experience (hereinafter referred to as "this service"). The BD Dance Official Store is supported by Shopify, allowing us to provide you with this service. This privacy policy explains how we collect, use, and disclose your personal information when you access, use, or conduct shopping or other transactions through this service, or otherwise contact us. If there is a conflict between our terms of service and this privacy policy, this privacy policy shall prevail over the collection, processing, and disclosure of your personal information.

Please read this privacy policy carefully. By using and accessing this service, you confirm that you have read this privacy policy and understand the ways in which your information is collected, used, and disclosed as described in this privacy policy.

The personal information we collect or process

When we use the term 'personal information', it refers to information that can identify you or others, or information that is reasonably associated with you or others. Personal information does not include anonymously collected or de identified information that cannot identify your identity or is reasonably associated with you. We may collect or process the following categories of personal information, including inferences based on how you use this service, the country/region you are in, and applicable laws or requirements:

Contact information includes your name, address, billing address, shipping address, phone number, and email address.
Financial information includes credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, payment methods, payment confirmations, and other payment details.
Account information includes your username, password, security questions, preferences, and general settings.
Transaction information includes items you have browsed, added to your shopping cart, added to your wishlist, or purchased, returned, exchanged, cancelled items, as well as historical transaction records.
Contact records include the information you provided when contacting us, such as the content filled in when sending customer support queries.
Device information includes information about your device, browser, or network connection, your IP address, and other unique identifiers.
Usage information includes relevant information about your use of this service, including how and when you use or browse this service.
Personal Information Source

We may collect personal information from the following channels:

Directly collecting personal information from you, including when you create an account, access or use this service, contact us or otherwise provide us with personal information;
Automatically collecting information through this service, including information collected from your device when you use our products or services or visit our website, as well as information obtained through the use of cookies and similar technologies;
Our service providers include when we hire them to provide specific technology, as well as when they collect or process your personal information on our behalf;
From our partners or other third parties.
How we use your personal information

Based on your interaction with us or the services you use, we may use personal information for the following purposes:

Provide, customize, and improve this service. We use your personal information to provide this service, including fulfilling the contract signed with you; Processing payments; Ship the order; Remember your preferences and the products you are interested in; Sending you account related notifications; Handle purchases, returns, exchanges, or other transactions; Create, maintain, and otherwise manage your account; Arrange transportation; Assist in handling any returns or exchanges; Support posting comments; And to create a personalized shopping experience for you, such as recommending products related to your purchase history. This may include using your personal information to better customize and improve this service.
We use your personal information for marketing and promotional purposes, such as sending you marketing, advertising, and promotional information via email, text message, or mail, and displaying online advertisements for products or services on this service or other websites based on your previous purchases or additions to your shopping cart and other activities on this service.
We use your personal information to verify your account for security and fraud prevention; Provide a secure payment and shopping experience; Detecting, investigating, or taking action to address potential fraudulent, illegal, dangerous, or malicious activities; Ensuring public safety; And maintain the security of our services. If you choose to use this service and register an account, it is your responsibility to properly safeguard your account credentials. We strongly recommend that you do not share your username, password, or other access details with others.
We use your personal information to provide you with customer support, respond to your needs, offer efficient services, and maintain our business relationship.
For legal reasons, we use your personal information to comply with applicable laws or respond to effective legal procedures, including requests from law enforcement or government agencies, investigations or participation in civil evidence collection, potential or actual litigation, or other adversarial legal proceedings, as well as to process or investigate actions that may violate our terms or policies.
How do we disclose personal information

In certain circumstances, we may disclose your personal information to third parties within the scope of this privacy policy for legitimate purposes. This type of situation may include:

Disclose to Shopify, suppliers, and other third parties who provide services on our behalf (such as IT management, payment processing, data analysis, customer support, cloud storage, shipping, and transportation).
Disclose to business and marketing partners for providing marketing services and advertising to you. For example, we will collaborate with third-party services through Shopify based on your online activities on different merchants and websites to support personalized advertising placement. Our business and marketing partners will use your information in accordance with their respective privacy statements. Depending on your country/region, you may have the right to request us to stop sharing your information for targeted advertising and marketing campaigns based on your online activities on different merchants and websites. To exercise the right to opt out of the use of such information, please click here
When you instruct, request, or otherwise agree to our disclosure of specific information to third parties, such as for product transportation, or through your use of social media widgets or login integration features.
Disclosure within our affiliated companies or corporate groups.
When it comes to commercial transactions such as mergers or bankruptcies, compliance with any applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), enforcement of any applicable service terms or policies, and protection or defense of this service, rights, and the rights of our users or others.
Relationship with Shopify

This service is hosted by Shopify and collects and processes personal information about your access to and use of this service in order to provide and improve the service for you. The information you submit to this service will be transmitted and shared with Shopify and third parties that may be located outside of your country/region in order to provide and improve the service for you. In addition, to help protect, develop, and improve our business, we use certain Shopify enhancements that integrate data and information obtained from your interactions with our store, other merchants, and Shopify. To provide these enhanced features, Shopify may use personal information we collect about your interactions with our store, other merchants, and Shopify. In these cases, Shopify will be responsible for processing your personal information, including responding to your requests to exercise your right to use personal information for the aforementioned purposes. To learn more about how Shopify uses your personal information and any rights you may have, please visit Shopify's Consumer Privacy Policy. Depending on your country/region, you may exercise certain rights regarding your personal information here through the Shopify Privacy Portal link.

Third party websites and links

This service may provide links to websites or other online platforms operated by third parties. If you visit websites that are not affiliated or controlled by us, please be sure to review their privacy and security policies as well as other terms of service. We do not guarantee or be responsible for the privacy or security of such websites, including the accuracy, completeness, or reliability of their information. The information you provide on public or semi public platforms, including the information you share on third-party social networking platforms, may also be viewed by other users of this service and/or users of these third-party platforms, and our or third-party use of this information is not restricted. Our provision of such links does not imply our endorsement of the content of such platforms or their owners or operators, unless otherwise stated in this service.

Children's data

This service is not applicable to children, and we will not intentionally collect any personal information from minors within your jurisdiction. If you, as a parent or guardian, find that your child has provided us with personal information, you can contact us through the contact information provided below to request the deletion of the relevant information. As of the effective date of this privacy policy, to the best of our knowledge, we have not "shared" or "sold" (as defined by applicable laws) personal information of individuals under the age of 16.

Information Security and Retention

Please note that no security measures are foolproof or flawless, and we cannot guarantee 'absolute safety'. Furthermore, any information you send us may not be secure during transmission. We suggest that you do not send us sensitive or confidential information through insecure channels.

The retention time of your personal information depends on different factors, such as whether the information is needed to maintain your account, provide services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your rights and choices

Depending on your country/region, you may have some or all of the following rights related to your personal information. However, these rights are not absolute and may only apply in specific circumstances, and we may refuse your request under certain legal circumstances.

Right to access/be informed. You have the right to request access to the personal information we hold about you.
Delete right. You may have the right to request us to delete the personal information we maintain about you.
Right to correction. You may have the right to request us to correct the incorrect personal information we maintain about you.
Portability rights. In certain circumstances and exceptions, you may have the right to obtain a copy of the personal information we hold about you and request that we transfer it to a third party.
Choose to exit or share targeted advertising rights. Depending on your country/region, you may have the right to choose to opt out of the "sale" or "sharing" of your personal information, or refuse our processing of your personal information for the purpose of "targeted advertising" (as defined by applicable privacy laws). To exercise the right to opt out of the use of such information, please click here. Please note that if you access our website while using the "Global Privacy Control" option to opt out of the preference signal, we will automatically consider it as an opt out request based on your location regarding the device and browser used to access the website. If we can associate the device that sent the signal with a Shopify account, then the opt out requirement will be applied synchronously to that account. For a detailed understanding of "Global Privacy Control", please visit https://globalprivacycontrol.org/ Except for "Global Privacy Controls," we do not recognize any other "Do Not Track" signals that your web browser or device may send.
Manage communication preference settings. We may send you promotional emails, and you can stop receiving such messages at any time by using the unsubscribe option displayed in our email. If you choose to opt out, we may still send you non promotional emails, such as notifications related to your account or order.

If you reside in the UK or the European Economic Area and comply with the exceptions and limitations provided by local laws, in addition to the aforementioned rights, you may also exercise the following rights:

Oppose processing and restrict processing rights: You may have the right to request that we stop or restrict the processing of your personal information for specific purposes.
Right to withdraw consent: When we process your personal information based on your consent, you have the right to withdraw your consent decision. The revocation of consent decision will not affect the legality of any processing based on that consent decision prior to revocation.

You can exercise any of the above rights by contacting us at the location shown on this service or through the contact information provided below. To learn more about how Shopify uses your personal information and any rights you may have (including those related to data processed by Shopify), please visit: https://privacy.shopify.com/en .

We will not discriminate against you for exercising any of the above rights. According to applicable laws, we may need to verify your identity in order to process your request. According to applicable laws, you may designate an authorized agent to make requests for exercising your rights on your behalf. Before accepting the agent's request, we will require the agent to provide proof of your authorization to act on your behalf and may require you to verify your identity directly with us. We will respond promptly to your request within the time limit prescribed by applicable laws.

complaint

If you have any objections to how we handle your personal information, please contact us through the contact information provided below. Depending on your country/region, you may have the right to appeal our decisions. You can contact us through the contact information provided below or submit a complaint to the local data protection regulatory agency. If you are located in the European Economic Area and need to view a list of data protection regulatory agencies, please click here.

International transmission

Please note that we may transfer, store, and process your personal information outside of your country/region.

If we transfer your personal information outside of the European Economic Area or the United Kingdom, we will use recognized data transfer mechanisms, such as standard contractual clauses issued by the European Commission or any equivalent contracts issued by relevant UK authorities, unless the target country/region of the data transfer has been deemed to have sufficient levels of data protection.

Changes to this Privacy Policy

This privacy policy may be updated from time to time to reflect changes in our privacy practices or for other operational, legal, or regulatory reasons. We will publish the revised privacy policy on this website, update the "last update" date, and provide corresponding notifications as required by applicable laws.

Contact Information

If you have any questions about our privacy practices or this privacy policy, or wish to exercise any rights you have, please call or send an email to business@bddance.com Or contact us at 601 Jinyuan 5th Road, Jiading District, SH, 201812, CN. According to applicable data protection laws, we are the data controller of your personal information.